On the 25th of April 2024, the hybrid publisher AIA Publishing (AIAP) is changing its name to Alkira Publishing because an American business is using the name AIA Publishing and has not stopped despite several requests to do so. Unfortunately, the other business using the name lacks integrity to the point that some are calling them a scam, and that’s not good for a business if people can’t differentiate them. Many emails from their clients and even a poor review on Google Business from someone AIAP never worked with indicate that there is confusion and that it’s beginning to affect AIAP’s reputation.
Added to that, the AI in AIA Publishing could be seen as being related to Artificial Intelligence, and that’s not at all relevant to a brand that prides itself on their real human care for their authors.
The word Alkira in the new name, Alkira Publishing, is an Australian Aboriginal word that means bright, sunny or happy place, and that describes Alkira Publishing well. The managing editor, Tahlia Newland, says that she thinks of their business as a happy refuge for authors trying to navigate the sometimes shark-infested waters of independent publishing.
